In the age of the internet, the most significant means of being seen and having traffic to your site is ranking top on search engines. Social bookmarking websites are likely one of the best means of SEO optimization of your website. Why then are social bookmarking sites helpful to you? Let us explore how social bookmarking sites can be a valuable asset to your SEO campaign.
What Are Social Bookmarking Websites?
Social bookmarking websites allow guests to share or bookmark URLs of relevant or beneficial web pages. Social bookmarking websites are a cyber database whereby users can "bookmark" pages they favor such that others as well as themselves can easily refer to them. Some most common social bookmarking websites include Reddit, Pinterest, Digg, Delicious, and StumbleUpon (presently Mix).
These pages are a great way in which sites get discovered, are traffic-driven, and improve search engine rankings. But how does linking to a link influence SEO, anyway? Let us discover.
How Social Bookmarking Influences SEO
Social bookmarking websites are a dynamic tool for growing your site's SEO ranking. Why is that?
1. More Backlinks
One of the healthiest explanations that you must have an account on social bookmarking websites is because of the opportunity to receive backlinks. Backlinks are probably the best search engine ranking signals, say such as those at Google. The instant you submit a URL of your site to a bookmarking website, the website will likely get linked back to your website, and thereby form an excellent quality backlink.
Social bookmarking backlinks of high authority are authoritative signals to search engines. Google weighs such backlinks to rank your site according to authority and relevance. The quality of backlinks your site receives, the better your site performs in search engine rankings.
2. More Website Traffic
Social bookmarking websites are sites of high traffic where users surf and share frequent content. Bookmarking your site on such sites gives the opportunity to visit your site by a number of users with high traffic. Users, if they enjoyed your bookmarked content, could be clicking through the link, directing targeted visitors to your site.
The greater the traffic your site gets is also a factor that Google considers when it is determining rankings. Web pages which see increased traffic, particularly those that see a lot of user activity, are valued by search engines.
3. Visibility of Content Increase
Bookmarking your website on social bookmarking sites provides more exposure to content. If your website gets shared or upvoted on sites such as Reddit or Pinterest, it increases its exposure to more individuals. It can also induce organic shares of your content, again increasing its exposure and access to more people.
The stranger your content is, the greater are the chances of acquiring high-quality backlinks, social signals, and eventually ranking rise for your site.
4. Quick Indexing Speed
When you bookmark a link in social bookmarking sites, it is easy for the search engines to crawl your material in the near future. Googlebots crawl such websites frequently in order to index new material. Therefore, when you bookmark your website in such sites, there are chances of your web pages being indexed earlier.
If you are developing new content, publishing on social bookmarking sites can result in search engines indexing it much faster than organic natural indexing.
Best Practices of Using Social Bookmarking Websites
There should be best practices employed so that you may get the most out of social bookmarking sites. Some of the guidelines to help you optimize the use of these sites are:
1. Choose the Appropriate Social Bookmarking Sites
Although there are many social bookmarking sites out there, they may or may not be equal. Some may provide more visibility, while others may have little traffic or visitor interaction. Bookmark your site on good sites which enjoy a good reputation, i.e., Reddit, Pinterest, Digg, StumbleUpon, and Mix, RightBookmarking. These sites are recognized and utilized on a large scale, and as many more users visit them, they give a greater opportunity to get your website heard by an intended audience of users.
2. Proper Tags and Accurate Descriptions
Making use of apt keywords as description and tags upon bookmarking your website helps the platform's algorithm correctly tag your content and easily identify it on your part. Having the appropriate use of proper keywords can even place your site faster in the list of search results.
3. Avoid Spamming
While bookmarking can indeed bring people in to read your content, spamming the website with numerous links or duplicate content is not recommended. Having some links in your bookmarks folder may be considered spam strategies and will only ruin your site's reputation. Bookmark high-quality, meaty content that will end up in your community in a good way.
4. Engage the Community
To make the most of social bookmarking sites, simply posting URLs of your site is not enough. Participate in liking, commenting, and sharing other people's posts. Your positive image as an active and contributing member can raise the chances of your content being seen more and read more.
5. Monitor Your Outcome
Track your social bookmarking performance using Google Analytics and other comparable software. Here, you can view traffic to your site from social bookmarking sites and how this is impacting your overall SEO performance. You can even track whether your backlinks in these sites are bringing quality organic traffic.
Conclusion
Using social bookmarking websites is an excellent strategy to improve your website’s ranking and visibility. By obtaining quality backlinks, increasing website traffic, enhancing content visibility, and speeding up the indexing process, you’re putting your website in a better position to perform well in search engine rankings.
But quality practices and no spamming need to be followed to maximize it. Quality content, quality bookmarking and participation in the community to maximize social bookmarking websites. Your site will benefit from a boost in its SEO activity in the long term, which will lead to better rankings, traffic, and eventually a quality online presence.
Remember that social bookmarking sites are just one part of an entire SEO strategy. They use them in combination with other tactics like great content creation, link building, and on-page search engine optimization to get the most out of it.
Using these strategies, you can use social bookmarking sites as a vehicle for increasing your site with the SEO it needs to rank higher and get more traffic.